Branding / Campaigns / Inventions / Social Media / Videos

T-Shirt Vending Machine Accepts Tweets As Payment

allensolly

Created by the India branch of advertising agency Ogilvy, the campaign saw a large billboard kitted out with 60 shirts and a mechanism that pushed each one forward a small amount every time someone tweeted with the hashtag ‘#RainingSolly’. According to reports, people around the billboard were then invited to use their phones to interact with it, while a large screen displayed their tweets. The user who tweeted at the moment a shirt was released could collect it for free.

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