Brand Bottles Smells To Help Alzheimer’s & Dementia Patients Remember
Branding / Campaigns

Brand Bottles Smells To Help Alzheimer’s & Dementia Patients Remember

They say that the sense of smell can help evoke powerful and vivid memories. To help Alzheimer’s and dementia patients, global fragrance house Givaudan has teamed up with agency JWT Singapore to create bespoke kits. The ‘Smell a Memory’ kit is customized to each Alzheimer’s and dementia patient, based on their family history, ethnicity, age and personal stories. … Continue reading

Beardvertising: The New Beard Advertising Concept
Branding / Campaigns / Funny Shit

Beardvertising: The New Beard Advertising Concept

Kentucky-based ad agency Cornett-IMS has come up withBeardvertising, an interesting concept of placing ads on beards. Beardvertising pays men with beards US$5.00 a day to place a small ad in their beards. Taking the idea from the fact that people love beards, and advertising on your body was not unheard of, the agency created Beardvertising when they realized that beards … Continue reading

T-Shirt Vending Machine Accepts Tweets As Payment
Branding / Campaigns / Inventions / Social Media / Videos

T-Shirt Vending Machine Accepts Tweets As Payment

Created by the India branch of advertising agency Ogilvy, the campaign saw a large billboard kitted out with 60 shirts and a mechanism that pushed each one forward a small amount every time someone tweeted with the hashtag ‘#RainingSolly’. According to reports, people around the billboard were then invited to use their phones to interact … Continue reading

How Instagram Co-Founder Kevin Systrom Spent His Year After The $1 Billion Facebook Acquisition
Branding / Social Media

How Instagram Co-Founder Kevin Systrom Spent His Year After The $1 Billion Facebook Acquisition

On April 9, 2012, Kevin Systrom and Mike Krieger sold their 13-person startup, Instagram, to Facebook. Facebook purchased the photo filter app 18 months after its launch for $1 billion: $300 million in cash, the rest in Facebook stock. What has the year been like for Systrom since selling his company? Here’s what he’s been up to through (how else?) Instagram … Continue reading

In Japan, An Old Warehouse Gets Covered With Thousands Of Colorful Tape Rolls
Branding

In Japan, An Old Warehouse Gets Covered With Thousands Of Colorful Tape Rolls

To showcase the diverse uses of Japan’s mt masking tape, art director Koji Iyama plastered all the floors, walls and ceilings of a huge old garage with thousands of rolls of masking tape as decoration. Called ‘mt ex’, the fun exhibition set up in Sendai, Miyagi also featured the colorful adhesive tapes hanging from the ceiling, and objects—such as bicycles—covered … Continue reading