Brand Bottles Smells To Help Alzheimer’s & Dementia Patients Remember
Branding / Campaigns

Brand Bottles Smells To Help Alzheimer’s & Dementia Patients Remember

They say that the sense of smell can help evoke powerful and vivid memories. To help Alzheimer’s and dementia patients, global fragrance house Givaudan has teamed up with agency JWT Singapore to create bespoke kits. The ‘Smell a Memory’ kit is customized to each Alzheimer’s and dementia patient, based on their family history, ethnicity, age and personal stories. … Continue reading

Beardvertising: The New Beard Advertising Concept
Branding / Campaigns / Funny Shit

Beardvertising: The New Beard Advertising Concept

Kentucky-based ad agency Cornett-IMS has come up withBeardvertising, an interesting concept of placing ads on beards. Beardvertising pays men with beards US$5.00 a day to place a small ad in their beards. Taking the idea from the fact that people love beards, and advertising on your body was not unheard of, the agency created Beardvertising when they realized that beards … Continue reading

T-Shirt Vending Machine Accepts Tweets As Payment
Branding / Campaigns / Inventions / Social Media / Videos

T-Shirt Vending Machine Accepts Tweets As Payment

Created by the India branch of advertising agency Ogilvy, the campaign saw a large billboard kitted out with 60 shirts and a mechanism that pushed each one forward a small amount every time someone tweeted with the hashtag ‘#RainingSolly’. According to reports, people around the billboard were then invited to use their phones to interact … Continue reading