Created by the India branch of advertising agency Ogilvy, the campaign saw a large billboard kitted out with 60 shirts and a mechanism that pushed each one forward a small amount every time someone tweeted with the hashtag ‘#RainingSolly’. According to reports, people around the billboard were then invited to use their phones to interact … Continue reading
On April 9, 2012, Kevin Systrom and Mike Krieger sold their 13-person startup, Instagram, to Facebook. Facebook purchased the photo filter app 18 months after its launch for $1 billion: $300 million in cash, the rest in Facebook stock. What has the year been like for Systrom since selling his company? Here’s what he’s been up to through (how else?) Instagram … Continue reading
If you are trying to recruit social ambassadorsfor your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. If we accept the Social Business imperative, you know we need to grow our army of storytellers in order gain a greater share of voice, to attract an audience … Continue reading
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